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The Minneapolis Convention Center, City of Minneapolis and Meet Minneapolis, Convention & Visitors Association, announce the launch of the Minneapolis Interactive Macro-Mood Installation (MIMMI) on the Plaza of the Minneapolis Convention Center, Friday, June 14. Throughout the summer, more events and activities will happen under MIMMI but the public is welcome to visit and interact with MIMMI all summer long.
Designed by the team of Urbain DRC, a design and visualization company based in Minneapolis, and INVIVIA, a design and technology research lab based in Cambridge, Mass. MIMMI will be available for viewing June 14 through October. MIMMI is an “emotional gateway” to Minneapolis, bringing residents and visitors together to experience – and participate in – the collective mood of the city. MIMMI seeks to engage both the virtual and physical layers of the community, using technology to see the city in a new way and also reinforce the serendipitous gathering that has characterized urban life for millennia.
MIMMI is a large, iconic inflatable balloon suspended from a slender structure located at the Minneapolis Convention Center Plaza. Cloud-like in concept, the balloon hovers 30 feet above the ground, gathering emotive information online from Minneapolis residents and visitors to the plaza. MIMMI analyzes this information in real-time, creating abstracted light displays and triggering misting in response to this input, creating light shows at nighttime and cooling microclimates during the daytime. Whether the city is elated following a Minnesota Twins win or frustrated from the afternoon commute, MIMMI responds, changing behavior throughout the day and night.