Winter 2013-14 Advertising Campaign
Explore Minnesota Tourism Winter advertising campaign primarily directs consumers to Minnesota travel and tourism opportunities on exploreminnesota.com. The "More to Explore" creative continues as the advertising theme.
Winter Explorer Newspaper distributed in Star Tribune Sunday, November 17.
1/6th page ad in Jan/Feb issue of Midwest Living Magazine.
Television advertising in Minneapolis/St. Paul, Des Moines, Madison, Milwaukee, Sioux Falls and Winnipeg; 5 weeks January 6 - February 23, with a new :30 "More Cool Moments" winter ad.
Radio advertising through the Minnesota Broadcasters Association in greater Minnesota with a 6 week flight mid January-February promoting winter travel.
Radio sponsorship messages on Minnesota Public Radio on 89.3 The Current
Paid search advertising campaigns on Google, Yahoo and Bing.
Online lead generation programs with TravelInformation.com and TravelGuidesFree.com
Banners and web content with links to exploreminnesota.com ongoing on regional media websites including: StarTribune.com, TwinCities.com, KARE-11 and Minnesota Public Radio.
Sponsorship program with BringMeTheNews.com, that provides tourism advertorial articles linking to exploreminnesota.com
Online display banner audience targeting campaign using behavioral, demographic, contextual and geo-targeting tools and testing with Ad Networks: Real Media Group, RocketFuel and Undertone as well weather websites Weather Bug and Weather.com.
Mobile advertising and 30 second audio spot on music websites Pandora and i-Heart Radio. Also a lead generating program on Pandora.
Pre-roll video and companion banner ad on BrightRoll
Monthly E-mail's promoting timely winter topics to 80,000 subscribers December and February and to subscribers and an additional 250,000 geo-targeted consumers in January and March.
Promotional E-mails in November and January with targeted message for promotional sweepstakes through StarTribune, Pioneer Press/Twincities.com, In-Forum, Des Moines Register, Chicago Sun Times.
Geo targeted fan generation banners on Facebook and Instagram.
Facebook: Over 80,000 likes, several posts daily
Twitter: Close to 10,000 followers several tweets daily
Instagram: Over 1, 600 followers. Post of EMT photos and messages and encouraging consumers to tag winter photos for a chance to be regrammed and possibly included in our Winter "More Cool Moments" poster.
Pinterest: Over 1,600 followers get ideas on all aspects of Minnesota travel opportunities through pinned photos and descriptions.
Marketing Partnerships and Promotions
Partnering with Minnesota Downhill Skiing Areas with a joint promotion called the Ski - Shoot -Share sweepstakes. Consumers encouraged to share skiing and snowboarding photos from Minnesota slopes. Runs 12/1/13 - 1/16/14
Checkpoint MN is a statewide scavenger hunt promotion in partnership with MonoPoint Media (Gearjunkie.com). Adventurers are invited to check in at 10 iconic winter destinations around the state and submit photos of themselves at Checkpoint signs for a chance to win prizes. Runs 12/10/13 - 2/7/14