Promoting Tourism Through Grouse Hunting
There is an average of over 90,000 grouse hunters in Minnesota each year. These hunters vary from resident to non-resident traveling across the state from Grand Rapids, to Ely, to Duluth or Bemidji.
According to the 2011 USFWS Survey of Hunting, Fishing and Wildlife Recreation; total expenditures by Minnesota residents on hunting within and out of Minnesota are $1.1 billion on expenditures like food, lodging, and transportation each year. Direct expenditures of hunters in Minnesota are $235 million each year on trip related expenses such as food, lodging and transportation. Overall spending is averaged at $1,412 per hunter each year.
|Grouse Habitat Range|
Grouse Hunting Seasons
Ruffed grouse: September 13-January 4
Spruce grouse: September 13-January 4
Sharp-tailed grouse: September 13-November 30
Hunting is important in Minnesota and the Department of Natural Resources and Explore Minnesota have efforts in place to promote the grouse hunting opener on September 13, 2014. Promotional efforts include national magazine advertising, newspaper and direct mail inserts, targeted e-newsletters, online banner ads and search engine marketing. All advertising will direct traffic to a grouse hunting web page on ExploreMinnesota.com.
The following promotional ads for the 2014 Minnesota grouse hunting season, produced by the Minnesota Department of Natural Resources, may be freely used by Minnesota tourism industry members. The simplest way to use them is to just download the PDF files and use them as is, or make minor additions using software capable of editing PDF files.
A more flexible alternative, for experienced designers with access to Adobe InDesign software, would be to use the Adobe InDesign print and online ad templates linked below the PDF files. You are welcome to customize these with your own information.
Ways to customize an ad might be:
adding information on how your accommodations are hunter friendly
- dog friendly
- cleaning area for dressing birds (outside area with table and access to water and garbage)
- freezers for keeping birds
- list of local veterinarians
a discount for showing their hunting license
- discount lodging
- discount on food or drink
You can link to the DNR grouse content at http://www.dnr.state.mn.us/hunting/grouse/index.html, which includes a link to EMT for finding accommodations.
For Travel Industry Grouse Hunting Co-Opportunities, click here.
For questions, please contact Colleen Tollefson at 651/757-1872 or Colleen.Tollefson@state.mn.us.