Investing in ExploreMinnesota.com Features Brings Measurable Benefits
Release Date: Apr 16, 2013
After implementing some new analytics tools, Explore Minnesota has done quarterly analyses back to July 2012, comparing the click-through rate on listings from ExploreMinnesota.com to businesses’ and organizations’ own websites. In each of the three quarterly studies, those listings that have purchased Featured Search Results plus an Enhanced Listing package have consistently benefited from a much higher average number of referrals (click-throughs). In the first quarter of 2013, the average number of referrals for a regular free listing was 52, while listings that had purchased a package with an Enhanced Listing plus Featured Search Results showed an average of 425 referrals in that same period.
ExploreMinnesota.com has over 200,000 visits every month. Upgrading your presence is a measurably good way to get more exposure for your business. Click here for pricing and more information.