New Marketing Staff Join Explore Minnesota Tourism
Release Date: Jul 30, 2013
Lori Grosslein has joined the Explore Minnesota Tourism advertising staff as media program coordinator, working on cooperative advertising, partnerships and internally developed advertising tactics. Lori’s background includes 15 years of hospitality management, plus 16 years of marketing campaign experience with Twincities.com/Pioneer Press as a regional multimedia travel and tourism representative.
Erica Wacker is the new writer/editor with the communications unit, filling the position that develops content for Explore Minnesota websites, the monthly travel e-newsletter, and for publications, including the Minnesota Explorer and the Minnesota Travel Guide. Erica was a writer/editor at the Travelzoo website based in Chicago, and has magazine editorial experience.
Both Lori and Erica look forward to working with the tourism industry on behalf of Explore Minnesota.