Explore Minnesota Tourism Advertising Agency RFP
Release Date: Aug 14, 2013
Explore Minnesota Tourism (EMT), the state agency responsible for marketing and promoting Minnesota’s travel opportunities to potential travel consumers, is requesting proposals from advertising agencies for the Explore Minnesota Tourism Advertising Services contract. The contract period is anticipated to be January 1, 2014 through March 31, 2015, with renewal options for additional periods for a maximum of five years total. The current estimated contract amount is $7.5 million annually, subject to legislative approval.
The successful respondent will assist in the planning and implementation of advertising and promotional campaigns, offering the best combination of strategy, creativity, effectiveness and return on investment.
The Request for Proposal (RFP) will be available beginning Monday, August 19, 2013. New with this RFP, all responses to this RFP (termed an “Event” within SWIFT) must be submitted through the State of Minnesota SWIFT supplier portal using the supplier portal (http://supplier.swift.state.mn.us/). The RFP itself, along with training and documentation on how to submit your response is available through the supplier portal link above. Note: all respondents must be registered in advance to submit proposals in SWIFT.