Study Shows Benefits of Investing in Destination and State Travel Marketing Programs
Release Date: Aug 28, 2013
The U.S. Travel Association released the second edition of the popular "Power of Travel Promotion" report. This information can educate legislators and policymakers on the benefits of investing in destination and state travel marketing programs.
Through economic data, analysis and a variety of compelling case studies, the report reveals:
- Travel promotion strengthens economic vitality. Wise strategic investments in travel promotion kick off a virtual cycle of increased traveler visits, greater traveler spending in local communities, faster job creation and higher tax revenues that far surpass the initial investment.
- Travel builds a strong tax base. In 2012, travel in the U.S. generated $129 billion in tax revenue to government at all levels and $58.4 billion to state and local governments specifically, enough to pay the wages of every firefighter and police officer in the country.
- Investment or lack thereof, matters. The benefits derived from increased investment in travel promotion (improving residents' quality of life, attracting business investment and spurring economic development) as well as the dire consequences of cutting travel promotion are shown through case study examples.