Colle+McVoy Retained as Tourism Ad Agency
Release Date: Nov 19, 2013
After soliciting and reviewing proposals for advertising services, Explore Minnesota Tourism (EMT) has again selected Colle+McVoy to develop Minnesota’s tourism advertising campaigns and related marketing programs. Colle+McVoy has worked with Explore Minnesota Tourism since 2010, and the agency created the recent “More to Explore” advertising campaigns. An all-new ad campaign will be created for the spring/summer 2014 season. The agency retained the business after a competitive review that included five other agencies. EMT and Colle+McVoy have won numerous awards during their partnership, including Mercury Awards, O’Toole Award, Addy Award, Obie Award, OMMA Award and others.
“Colle+McVoy's collective strength, between strategy, creative and media, ultimately won the pitch,” said John Edman, director, Explore Minnesota Tourism. “The agency’s award-winning work over the last three years has garnered a very impressive $8-to-$1 return on investment (ROI) ratio for the state, which we expect to continue as we inspire more people to vacation in Minnesota.”