EMT Advertising Achieves Strong Return on Investment

Release Date: Feb 05, 2013

Explore Minnesota Tourism's (EMT) spring/summer 2012 advertising campaign was recently evaluated to estimate its return on investment, including economic impacts associated with the incremental travel and traveler spending that were generated by the advertising campaign. Among other findings, the study determined that every $1 invested in EMT marketing returned $84 in traveler spending, $8 in state and local tax revenue and $22 in income. In addition, every $1,000 invested created 1.01 Minnesota jobs. Two reports provide results from the study.