Regional Positioning Analysis - Minnesota Tourism Regions
Release Date: Jul 24, 2012
Consumer-based research conducted by SMARI in 2007 and 2008. Explore Minnesota Tourism was interested in evaluating the image of Minnesota and the existing regions; identifying how travel regions are perceived and utilized by consumers; and identifying points of differentiation among the regions. The study was utilized in a decision to reconfigure Minnesota's four tourism regions into five regions.
Summary - Overview of Consumer Research on Minnesota's Tourism Regions
