2014 Tourism Conference
The annual Explore Minnesota Tourism Conference was held February 4 & 5 at the Duluth Entertainment Convention Center (DECC) in Duluth.
Thank you to all speakers and presenters for providing excellent educational material, to sponsors and exhibitors for helping us learn about new marketing opportunities and become more familiar with Minnesota attractions and events, and to attendees for making this conference even larger than last year (and that was a 10 year high!).
Speakers that had PowerPoint presentations have or will be sending a copy to be posted on this website - check out the Tourism Conference Speaker Presentations blue bar below for the presentations currently offered!
Click here for photos of some conference highlights!
Join in on conference chatter and share photos via Twitter, using #EMTConf14
Check this website in the months ahead to find out dates for the 2015 Explore Minnesota Tourism conference. We hope to see you there! If you are interested in being a sponsor or exhibitor, contact Julie Ramer at 651-757-1863 or email@example.com. For other conference questions contact Gayle Junnila at 651-757-1852 or firstname.lastname@example.org.
Tourism Conference Speaker Presentations
Tuesday, February 4 at 11:30 a.m. -Lunch & Opening Session
“Minnesota Tourism – Future's So Bright” – John Edman, Director presentation pdf
Tuesday, February 4 at 1:15 p.m. -Breakout Session I
"Big and Small: Communities Can Score With Sports Marketing" - Kelly Sayres presentation pdf
"Big and Small: Communities Can Score With Sports Marketing" - Barclay Kruse presentation pdf
"Big and Small: Communities Can Score With Sports Marketing" - Dan Klinkhammer presentation pdf
"Getting the Most from Online Travel Agencies" – Kelly Miller presentation pdf
Tuesday, February 4 at 3:15 p.m. -Keynote Speaker
"Future of Travel Advertising – Getting the Right Mix” - Steve Parker Jr. presentation pdf
Wednesday, February 5 at 8:30 a.m. -General Session
"Transportation & Tourism: We All Have a Stake in A to B" - Charles Zelle presentation pdf
Wednesday, February 5 at 9:30 a.m. -Breakout Session II
"Pool Your Resources to Produce Bigger Results" – Cindy Habedank presentation link
"Promoting Across Borders North & South: Canada & Mexico" - Mauricio Gonzalez presentation link
"Promoting Across Borders North & South: Canada & Mexico" -Kristie Zeller presentation pdf
"Fitness is Fun and Fruitful!" - Mary Anderson presentation pdf
"Fitness is Fun and Fruitful!" - Amber Dallman presentation pdf
"Minnesota's Image vs Our Competition" – AnnDee Johnson presentation pdf
Wednesday, February 5 at 11:15 a.m. -Technology Speed Session
(Not all presenters created a handout for this session; we have posted all that we have received.)
Tourism Conference Excellence In Tourism Awards
2013 EXCELLENCE IN TOURISM AWARDS
SPECIAL RECOGNITION AWARDS
OUTSTANDING INDIVIDUAL IN TOURISM -Mark Ludlow, of Ludlow's Island Resort, Lake Vermilion, was named "Outstanding Individual in Tourism" for his long-term work on behalf of the Minnesota tourism industry. Ludlow was heralded for his work with a variety of tourism associations both in northeastern Minnesota and throughout the state and for his willingness to share and cooperate with the industry.
FRIEND OF TOURISM -Ingrid Schneider, Ph.D., director of the University of Minnesota Tourism Center, received a "Friend of Tourism" award for significant contributions to the Minnesota travel and tourism industry. Her research and programming efforts have included work on sustainable tourism, traveler profiles, economic impact studies, invasive species and customer service.
FRIEND OF TOURISM - Paul Erickson, executive director of the Minnesota Amateur Sports Commission was awarded a "Friend of Tourism" award for his work in furthering athletics in Minnesota as well as generating tourism and economic development of sports facilities and activities.
AWARD OF EXCELLENCE -The Ely Chamber of Commerce program's goal was to get people around the state and country talking about Ely and its offbeat way of attracting attention to its tourism marketing efforts. This year's story was that Ely was banning all social media and handheld devices in order to get people to look up from their screens and appreciate the beautiful outdoors.
To achieve this, the community conducted a media and public relations campaign that included metro market radio spots, press releases to state and key national outlets, a street event in downtown Minneapolis and yard signs posted all over the town of Ely.
AWARD OF EXCELLENCE -Visit Winona's goal was to turn its Facebook presence into a marketing powerhouse and save money while doing so. To achieve this, staff undertook a trial and error approach, first studying the analytics and demographics of current Facebook followers.
It was decided that by engaging local individuals to like, comment on and share Facebook posts they would become brand ambassadors for Visit Winona.
AWARD OF MERIT -Meet Minneapolis, in partnership with the City of Minneapolis, increased marketing efforts to the Lesbian, Gay, Bisexual and Transgender community in an effort to build awareness, drive tourism and increase wedding bookings.
The campaign featured targeted public relations events backed by print advertising and updated website content.