This section provides information tailored for members of the Minnesota tourism industry interested in international and travel trade markets, including group tour, packaged travel, sports and meetings and conventions marketing.
The Market Development Marketing Program of Explore Minnesota Tourism markets the State domestically and internationally, as a travel destination to tour operator, group tour and travel agent markets. In addition, Market Development promotes coverage of Minnesota in international and travel trade media and to amateur sports event and meetings and conventions planners.
Primary marketing techniques include trade shows, sales calls and missions, direct mail, advertising, hosting educational familiarization tours and client events.
We invite US and international travel professionals to take advantage of the information found on our customized site, traveltrade.exploreminnesota.com.