Winnipeg Sales Mission: May 20-22,2014
Stay tuned for details about our annual sales mission to Winnipeg. Dates are confirmed for May 20-22, 2014. Costs and travel details will be similar to last year. For a full review of the ins/outs of our 2013 efforts, scroll further down.
Note: a passport or other international ID is necessary to cross the border.
Explore Minnesota Tourism's Guide to Canadian Marketing
Are you interested in learning more about visitors from Canada descending on Minnesota throughout the year? Then you'll find this guide particular helpful. Consider it a primer for snaring more of the Canadian marketplace. Learn about the market potential, differences in culture, events to reach tour operators, travel professionals and media, and reasons why it pays to help support tour operator and media familiarization tour efforts. Get a leg up on the growth potential from actively courting Minnesota's largest international travel market by reviewing the guide, developed by Explore Minnesota Tourism staff, and implementing some of the suggestions within. Guide to Canadian Marketing.
Another helpful document is this presentation on Canadian Marketing Efforts from the 2014 Tourism Conference.
Targeting Winnipeg: Spring Sales Mission is April 16-18, 2013
Plans are progressing for our annual Spring Sales Mission to Winnipeg. We have 17 of us confirmed to represent Minnesota during our two big events; the list of partners follows. This year’s trek is April 16-18, with accommodations and events at the Delta Winnipeg Hotel. Travel days are April 16 and 18, with our two events on April 17 being hosting at the Delta Winnipeg.
Forty invitations are out to Manitoba tour and motorcoach operators and media for the morning trade show and breakfast. And we expect about 50 participants from the three Winnipeg are Canadian Auto Association offices. Our themes for both events pays homage to Target Corporation's imminent expansion. The first two stores are set to open in Winnipeg in early May, with another to open by year's end. The plan is for all Minnesota partners to sport the Target look: red shirts and khakis. There'll be more red than usual on the plates, and we'll have evening activities with the CAA staff that play up on the Target theme.
We have again engaged a motorcoach for the journey, with stops en route to include as many from around the state as possible. The 54-passenger coach will include Wifi and power ports for productive days on the road. Our driver is again Harlan Brenden.
Cost of participation is $400, including transportation and co-hosting of functions. Hotel and incidentals is additional. A very attractive hotel rate of $115 single/double was negotiated; tax and breakfast is additional. In establishing incidental expenses, recognize that your breakfast and dinner on April 17 is included in the participation fee. Factor in lunch in Fargo/Moorhead each way also. Your participation will also include providing contributions for the CAA evening event, where we establish a number of familiarization trip give-aways.
Be sure to advise me ASAP to secure your spot. All confirmed participants will be invoiced. To reserve, send an email to Bill Von Bank.
Minnesota Partners in this year's sales mission include:
|First Name||Last Name||Entity|
|Kristie||Zeller||Albertville Premium Outlets|
|Callie||Malone||Bloomington Convention & Visitors Bureau|
|Samantha||Forsythe||Country Inn & Suites Chanhassen|
|Morgan||Cook||Crowne Plaza Bloomington|
|Angela||Wisely||Crowne Plaza Minneapolis West|
|Brent||Snyder||Discover St. Louis Park|
|Denise||Olsen||Eagan Convention & Visitors Bureau|
|Chris||Van Meter||Explore Minnesota Tourism|
|Andrea||Krawczyk||Hilton Garden Inn Minneapolis Downtown|
|Matt||Griess||Hilton Minneapolis Bloomington West|
|Lauren||Himle||Mall of America|
|Joan||Hane||Radisson Blu Mall of America|
|Ann||Carlon||Sauk Centre Convention and Visitors Bureau|
|Crystalyn||Bauer||Valleyfair Family Amusement Park|
Fall Minne-missions to Winnipeg
In the fall we pile into smaller vehicles and complement our annual spring sales mission with additional activity. Our third year of this format for the Minne-mission. The plan is to go in groups of four-six participants over three successive weeks. The trips are generally Tuesday-Thursday, a combination of Canadian Auto Association open houses and sales calls in the Winnipeg area and sometimes en route also.
Tuesdays - travel day, possible sales call en route in MN/ND
Wednesdays - two operator calls in morning, CAA open houses noon-3pm, two more appointments
Thursdays - breakfast appointment in Winnipeg, return travel
Appointment schedule is currently being arranged
Materials for distribution: Up to 200 quantities of promotional materials for CAA open houses. Participants divide between branches, with materials from all participants at both locations. Left over materials can be kept by CAA for future distribution.
A Strong Case to Promote in Manitoba
Manitoba is a strong market for us; we all know that. Our 2011 statistics just came in: overnight visitors to our state from across Canada rose another 3% over 2010 totals and 27% since 2008. Nearly 700,000 person-visits stayed at average of 2.7 nights, spent $135.55/night on accommodations, and $386/person-visit spending, a 10% bump over the previous year. As one lodging partner in the central region share with me: We have had more Canadian leisure travelers recently than US leisure travelers.
Joining on these missions gives great opportunity to reach Canadian Auto Association customers. CAA is a valuable partner, allowing us to host promotions in their two most trafficked branches each time, and declaring October Minnesota shopping month, with email, in-office and online promotions. Check out what’s currently being promoted on www.caamanitoba.com/minnesota. If you’re appearing here, you need to be part of our efforts now!
The three treks also offer plenty of appointment opportunities to meet with tour operators in Winnipeg, or en route to bring more our way. Two NHL regular season Wild games bring the Winnipeg Jets here, on top of last week’s pre-season matchup. The Jets games in Winnipeg are all sold out, so the Xcel Energy Center is a sea of blue with fan. And fans of other Canadian teams come this way to see the action. Concerts and other sporting events bring coaches down, to the Minneapolis – St Paul area, to Moorhead and resorts in the Detroit Lakes and Brainerd regions, to Giants Ridge for skiing.
Of course shopping is our top draw statewide. Canadian visitors are excited about the new outlet mall coming to Eagan next year. In the meantime, due to staffing, neither Albertville nor Mall of America are able to get in on this fall’s efforts. Those in the shadow of these and other retail meccas could benefit by joining us.
Note: a passport or other international ID is necessary to cross the border.
Me and My Peeps in Canada
A fun way to promote our attractions to the CAA staff involved a Peeps diorama project during our 2011 mission. Creative juices flowed through the evening, yielding these renderings:
- Nickelodeon Universe - the winner
- The BDI - the MN team walked the talk with a preview diorama
- Getting Crafty - Idea>Research>Execution (of Peeps) in 1 hour
- Pretty in Peep - CAA Travel Chief Cherille Price proves life imitates art
- PeepPopper - at least one CAA staffer had to sample
- Aquatennial - even sandcastles
- At the Zoo - watch out for PeepPoop
- Duluth Harbor - that lift bridge concept was a toughie
- Chanhassen Dinner Theatres - Hairspray
- Gangsters on Parade - at the Hamms kidnapping: "Not a Peep outta ya!"
- Sea Life Minnesota Aquarium - after its transformation
- Vikings Beating the Packers - but it's only the 1st quarter
- Waterparks Everywhere - what's that in the water???