Minnesota Features in International Publications
International publications, both travel trade and consumer media, regularly feature items about travel in Minnesota. We intend to share some of the mentions with you on this page. Here you will find articles from publications in our focused markets: Canada, France, Germany, Japan, Scandinavia and the UK, as well as the occasional mention from other markets that show an increasing interest in what Minnesota has to offer.
For more information about our international focus, go the International Marketing section of this site.
Note: Listings below are alphabetical by country. Items posted more recently are noted with this symbol:
BeNeLux NATIONS is a secondary European market, with growth potential resulting from the Delta/KLM nonstop service between hub cities and Amsterdam in the Netherlands, as well as nearby Belgium and Luxembourg. Lutske Bonsma article from a Dutch media fam hosted in 2010. This clipping represents one edition, but has been published in the weekend travel section of papers in the Benelux market. Total circulation of 664,820 with ad value of approx US$200,000 from 45 regional publications.
Icelandair to Minneapolis article appeared in nearly 30 regional weekly newspapers in the Netherlands as a result of a 2010 Dutch summer media fam. 300,000 circulation; ad value of US$25,000.
Het Financieele Dagblad Bijlage Oct 16, 2010. Minneapolis article. Print circulation of 71,000, online version with 12.6 mil monthly visitors; ad equivalent value of $24,000 from 3 pages.
Papillio, a Belgian lifestyle magazine, with a circulation of 64,000, featured an article in the JAN2010 edition titled Twin Cities in the Heart of the Midwest: Gangsters and Water Fun.
AmericA Magazin OCT08 Ins & Outs: Minneapolis This publication focuses on destinations and culture of the United States. The 6 page feature on Minneapolis attractions bears an ad rate equivalency of US$11,300.
Travelution OCT08 Destination Update: Minnesota A two-page spread featuring updates on the Twin Cities and promoting nature offerings statewide. Includes mention in article overview. Travelution is a travel trade magazine published in The Netherlands. It reaches 100% of the Dutch travel industry – over 10,000 travel professionals. As a respected travel resource it has a long shelf life. Special editions such as The USA Special Report in which this Minnesota profile appears are often kept for a year or more. Ad equivalency of this exposure: US$3,850.
Thius DEC08/JAN09 This advertorial appears in the December/January issue of thuis (At Home) magazine. thuis has a circulation of 120,000 copies. This edition is the official Vakantiebeurs edition. Vakantiebeurs is The Netherlands’ largest trade and consumer travel show, attracting over 135,000 visitors each January. Cost of participation was US$2,025 and ad equivalency of this article is US$28,000.
CANADA is the largest of our international markets, with over 650,000 overnight visits each year. Saint Paul Favorites Air Canada enRoute Mar2011 - Baseball star Justin Morneau highlights Saint Paul attractions.
Minnesota to the Max Winnipeg Free Press 01MAY10 - Experiencing the state's offerings beyond the metro, including Red Wing, Wabasha, Winona & Lanesboro. Some update of Mall of America offerings and new Minneapolis nightlife venues.
The Other Detroit Winnipeg Free Press 08AUG09 - family trek to Detroit Lakes, Grand Rapids and Itasca area.
GERMAN-SPEAKING MARKET (includes AUSTRIA & SWITZERLAND) is the 2nd largest European market to Minnesota. Efforts often reach other German-speaking markets, namely Austria and Switzerland.
ESOX is a publication for the German-speaking fishing enthusiast. This May 2010 article, Wilderness, Bass, Fast Boats, details Lars Berding's expedition in the BWCA. Circulation is 72,500 and impression value: $17,600.
Fischabenteuer is an Austrian fishing publication (Fish Adventure). A 10-page with great images from a BWCA adventure and fishing itself reached. The article ran in JAN2010 from a MAY2009 fam trip. Circulation: 40,000. Impression value: 22,432 USD.
Swiss Magazine is the in-flight publication for Swiss International Air Lines which has a circulation of 80,000 and a readership of one million. This 8-page article from Jan 2010 focuses on many winter activities around the state. The ad rate value is $146,813.
Icelandair has a new promotional campaign via an electronic newsletter designed to drive traffic to MSP from Frankfurt. This 1Q2010 promotion reaches 100,000 subscribers throughout Germany. They also feature the promotion on Icelandair's Web site.
America Journal is a bi-monthly magazine targeted at travelers from the German speaking countries (Germany, Austria & Switzerland) who are, by definition, actively considering a U.S. journey. It has a circulation of 41,000 and readership of 200,000.
America JournalMay2010 Actionhelden in Fish TV (Action Heroes in Fish TV). This five-page article focuses on the process and culture surrounding ice fishing on Mille Lacs Lake. The ad rate equivalency is $30,000 ($6,000/page). America JournalMay2010 Zugreisen: Empire Builder (Train Travel). A reprint in the annual guide of an earlier article highlighting the rail experience through Minnesota and on to the Pacific Northwest on one of Amtrak's most popular trains. A co-op ad featuring Minnesota destinations along the route was also in the publication. Another article in the same issue , Small Towns, features Ely. The ad rate equivalency for the two articles is US$12,000($6,000/page).
Die Zeit is Germany’s largest weekly newspaper, with a circulation of 653,533 and readership of 2.1 million. Meaning “The Time“, it features in-depth articles and is considered highbrow in its demographics. Die Zeit 16APR09 Mall zu Fuß Gehen (Mall on Foot), focuses on the offerings of Mall of America from the perspective of the early morning mall walkers. The ad rate equivalency for this article is US$38,900. Die Zeit 19FEB2009 Die mit dem Wolf heult (Howl with the Wolves), features the wilderness and advocacy opportunity to visitors to the International Wolf Center in Ely. The ad rate equivalency for this two-page article US$77,800.
Fuldaer Zeitung – Reise Journal 16MAY2009 p32: Barfuß über den “Old Man River” (Barefoot Across “Old Man River”). Exploring the first 500 miles of the Mississippi River through Minnesota. The paper has a circulation of 60,000 and readership of 150,000 in the Fulda area near Frankfurt am Main.
DPA Germany Sample Article One of 11 articles from Germany news writer DPA Germany: Claudia Bell, who writes for the German National News Agency DPA (Deutsche Press Agentur), was a participant on a Feb 2008 winter fam to Minnesota, Wisconsin and Michigan. A list of articles resulting from the fam is posted below. The articles were part of a feed from DPA and picked up throughout Germany. The chart below reflects all items publishes year-to-date, and their values. Total value of the 18 print and online articles: $3,450.469.
|#||Publication||Date||Title||Circ.||Ad Value in US$|
|1||Grafschafter Nachrichten||24.01.09||Silent Sleds and Roaring Snowmobiles||27,926||$6,169|
|2||Heilbronner Stimme||24.01.09||Silent Sleds and Roaring Snowmobiles||100,271||$32,981|
|3||Pforzheimer Zeitung||24.01.09||Winter at the Great Lakes||44,976||$4,533|
|4||Grenz-Echo||24.01.09||Silent Sleds and Roaring Snowmobiles||15,500||$4,852|
|5||Cellesche Zeitung||24.01.09||Silent Sleds and Roaring Snowmobiles||34,419||$1,830|
|6||Offenburger Tageblatt||24.01.09||Beautiful Nature and Big Cities||52,894||$4,272|
|8||www.az-web.de||27.01.09||Silent Sleds and Roaring Snowmobiles||81,300||$42,701|
|9||Recklinghäuser Zeitung||31.01.09||Silent Sleds and Roaring Snowmobiles||122,135||$28,399|
|10||Recklinghäuser Zeitung||31.01.09||Winter Wonderland||122,135||$1,108|
|11||Ruhr Nachrichten||31.01.09||Sleds and Snowmobiles||274,136||$125,761|
|12||Kieler Nachrichten||14.02.09||Silent Sleds and Roaring Snowmobiles||174,091||$32,253|
|13||www.mz-web.de||27.02.09||Silent Sleds and Roaring Snowmobiles||134,800||$34,970|
|14||Siegener Zeitung||28.02.09||Silent Sleds and Roaring Snowmobiles||63,987||$11,216|
|15||www.arcor.de||28.02.09||Silent Sleds and Roaring Snowmobiles||4,990,000||$2,661,750|
|16||www.web.de||03.03.09||Sleds and Snowmbiles: Winter at the Great Lakes||925,000||$30,225|
|17||Rhein-Zeitung||07.03.09||Sleds and Snowmbiles: Winter at the Great Lakes||227,829||$54,926|
|18||www.saarbruecker-zeitung.de||23.03.09||Sleds and Snowmbiles: Winter at the Great Lakes||180,000||$2,025|
German Lions Promotion 2009 This three-page publication was distributed to Lions members throughout German-speaking Europe in anticipation of their 2009 convention in Minneapolis/Saint Paul.German Lions Promotion 2009
INDIA boasts a growing middle class and large populace with increasing U.S. travel. Strong education and technology links bring greater familiarity of our state to major Indian population centers like Mumbai, Delhi and Bangalore. The Telegraph. Coverage of a three-day excursion in the Twin Cities metro. The Telegraph is one of Kolkata's (Calcutta) largest daily newspapers, with a readership of 484,000 and ad rate equivalency of $12,700. The Hindu Business Line. With circulation of 163,000 for 14 locations across India and 40,000 alone in Mumbai, and readership several times circulation, the online publication's demographics includes corporation, executives, business people and individuals investing in stocks and shares. Advertising equivalency rate: $3,039.
JAPAN is the second largest overseas for Minnesota. Jangle SEP09 Mention of Little House on the Prairie, the Musical at the Ordway in St. Paul, including schedule of shows and piece about Walnut Grove. The Jangle is a free weekly newspaper for the Japanese community in the midwestern U.S., with a circulation of 40,000.
Ocean Life JUN09 Down the River, pp194-200, follows attractions along the Mississippi River from headwaters through the entire state. Ocean Life has a monthly circulation of 50,000 and is geared towards males with annual income over $200,000. Many are boat owners who resort life and international travel. Ad rate equivalency is$57,000 ($9,500/page). US FrontLine AUG2010 Features three-page feature on Minneapolis riverfront and arts attractions. presently a secondary market for EMT, however, with its recent admission to the Visa Waiver Program it could become a major market for Minnesota.
KOREA is one of the U.S.' top international tourism markets, with increased interest in Minnesota. Chosun Ilbo Daily 21AUG2008 Article in travel and leisure section of Magazine 2+, distributed in the paper each Thursday. The Chosun Ilbo has a circulation of nearly 2.5 million. It was written by journalist, Song Hyejin, following a fam trip here in the summer of 2008.
UNITED KINGDOM is the largest overseas market for Minnesota. The GuardianJUL2010 Magnificent 7 Drives in US - features the North Shore Scenic Drive from Duluth to Grand Portage.
Lonely Planet Magazine JUL2010. This article features classic road trips through the Great Lakes region, leading off with a visit to the Minneapolis - Saint Paul area. Monthly circulation is 45,000. The portion of this article featuring Minnesota has a current media value of uS$9,400.
Winter Hole-iday p1 and Winter Hole-iday p2 - The Daily Star is the UK's largest tabloid with a Sunday circulation of 360,000 and readership of nearly 900,000. The Daily Star is one of the UK’s leading national tabloids with a strong feature on news, celebrity gossip, leisure and lifestyle. This two-page spread about winter activities in Minnesota has an ad equivalency rate of $135,000.
Stylebible is a UK online luxury magazine . This month they feature a Valentine's Day romantic getaway story that includes reference to Cottagewood Resort in Montgomery, MN. Responding to an effort to promote properties around the US, the magazine included Minnesota in the feature. The ad rate value for Stylebible is $3,864. When first posted it was no. 1 on the site and remains among the most popular features currently.
Lonely Planet July2009 Don't Miss Out: Mention of PGA at Hazeltine Golf Course. Lonely Planet Magazine is a UK-based publication for people who love to travel and enjoy new experiences. It is associated with the popular travel guide series of the same name. Monthly circulation is 45,000. A full-page presence has a value of US$12,000.
Travel Trade Gazette 29MAY2009 Great Lakes Market. This industry publication reaches nearly 125,000 travel trade professionals throughout the UK. A recent fam trip coordinated by GLNA yielded this article, consisting of impressions cast by fam participants. The ad equivalency rate for this 1.5 page piece is $39,411 ($26,275/page).
Also see: Minnesota in Trade News-US