Minnesota Twins Television Co-op Advertising Opportunity
Explore Minnesota has leveraged its media buy ($150,000) with Fox Sports North to negotiate a cooperative TV advertising opportunity for Minnesota travel industry partners. The program includes 28 airings of a 15-second television spot that will be paired with an EMT ad to create a bookend.
The partner TV spot will be produced in a similar style as the EMT ad, using the same music, typography and “More to Explore” theme. The similarity of the ad style in a bookend buy gives us double frequency and higher awareness of the campaign. The partner ad is required to drive to the partner listing on ExploreMinnesota.com. Explore Minnesota will assume costs for editing, but partner must supply HD video footage, photography, and logo assets.
The ads will run on Minnesota Twins programming, beginning in April 2013.
This opportunity is open to a maximum of four partners on a first come, first served basis -- deadline March 8.
Cost: $25,000 Length of flight is dependent on number of partners
Contact: Tami Wiser Henderson, tami.henderson@foxsports.net, 612-486-9521
Why FSN and the Minnesota Twins?
Family friendly programming
Reach 2.1 million fans in our 5 state region (MN, WI, ND, SD, Northern Iowa)
Key vacation planning time: Spring/Summer
Consistently High Ratings
Twins index high with Explore Minnesota key audience targets
Who is the Twins Audience?
Family Oriented:
• 50% have children 5 to 17
• 64% have children 2-17
Active:
• 43% have participated in Fishing in the past year
• 36% Bicycling…
• 29% Golf…
• 24% Camping…
• 17% Hiking…
• 10% Riding Personal Watercraft…
• 13% Skiing or Snowboarding…
• 7% Snowmobiling …
Travelers:
Of audience age 18+ in the Minneapolis/St. Paul DMA -
• 25% have vacationed in “other” Minnesota in the past year
• 20% have vacationed in Duluth
• 17% have vacationed in Brainerd Lakes Area
• 12.5% have vacationed at the North Shore
• 2% have vacationed in Lutsen
