Aug 20, 2013
Contact: Joan Hummel
New Website Highlights Scenic Byways from Perspective of Motorcyclists
St Paul, MN (August 20, 2013) – Explore Minnesota Tourism is inviting motorcyclists to discover the state's scenic byways through a new website called Highways, Byways and Back Roads, filled with information specific to motorcycling some of Minnesota's great roads. The site chronicles several routes from a motorcyclist's perspective through in-depth content, videos, photos, maps and more. A comment area encourages postings by others about their own Minnesota rides.
"Motorcycling is a very popular way to travel, and Minnesota's Scenic Byways have a lot of appeal to riders," noted John Edman, director of Explore Minnesota Tourism, the state's tourism promotion office. "We're reaching out to this niche market through a site geared specifically to them, from a rider's point of view."
Minnesota has 21 designated Scenic Byways that showcase the state's vast range of landscapes, from the lake-splashed north woods to grand bluffs towering over meandering rivers, as well as ribbons of prairie, rolling hills and pastures.
"These routes offer some great riding, from long and gradual sweepers to heart pumping twisties," reports Charley Howe, one of the riders whose trips are featured on the site. "No matter your riding preference you're sure to find some roads that fit your style."
"This project is also exciting because it allows us to partner with some great companies. Minnesota's own Victory Motorcycles and Aerostich rider wear played an important role, as did American Honda and various other motorcycle brands," said Edman.
Scenic Byways motorcycling will be promoted through social media, motorcycling groups, power sports dealers and riding gear retailers.
The Highways, Byways and Back Roads site can be found at: exploreminnesota.com/mototourism
About Explore Minnesota Tourism
As the state's tourism office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. Tourism is an $11.9 billion industry in Minnesota, a key sector of the state's economy. The leisure and hospitality industry, a major provider of tourism services, employs almost 240,000, representing 11 percent of private sector employment. Leisure and hospitality also generates 17 percent of state sales tax revenues.