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News/Happening Details
New Explore Minnesota Mobile Website and Application Feature Travel Info
Release Date: May 03, 2012
Contact:
Joan Hummel
joan.hummel@state.mn.us
651-757-1850
High Tech Resources Ready to go on the Road with Travelers
St Paul, MN (May 3, 2012) – Explore Minnesota Tourism, the state's tourism promotion office, has just introduced two handy digital resources for travelers on the go, a streamlined mobile version of the state's travel website and a free application focused on outdoor recreation.
"More and more, travelers are using their smart phones and other devices to find information while they're on their trips," explains John Edman, director of Explore Minnesota Tourism. "Our revamped mobile site and new app both make it easy to find a place to stay or something fun to do along the way."
The Explore Minnesota Active Living mobile application, available in both Android and iPhone versions, features places to go biking, hiking, birding, paddling, skiing and more, and events such as runs and walks. The app defaults to the user's current location, but another location can be designated for planning trips to a specific destination. Mapping and directions are available. The app also provides information on places to stay near the selected activities.
Users can select information to create their own lists of places and events. They can also post comments on things they've done or places they've visited, and share their trip ideas with others through the app itself or through social media.
"The Active Living app lets you find and keep track of fun and healthy things to do all year long," says Edman. "And our new, improved mobile site is a very cool way to get a ton of travel information."
A total redesign of the state's mobile travel website, m.exploreminnesota.com, provides a vast array of travel information and is easy to search. It includes information on places to stay, things to do, events, deals and local visitor information resources, and offers keyword searches. Location based, the site automatically provides information based on where the user is, but other locations can be entered to find information on future destinations.
About Explore Minnesota Tourism
As the state's tourism office, Explore Minnesota Tourism pursues an entrepreneurial approach, leveraging the state's tourism investment with increased involvement by the private sector. A council of representatives from the state's tourism industry strongly connects Explore Minnesota Tourism with tourism businesses and organizations. Tourism is an $11.3 billion industry in Minnesota, a key sector of the state's economy. The leisure and hospitality industry, a major provider of tourism services, employs more than 235,000, representing 11 percent of private sector employment. Leisure and hospitality also generates 17 percent of state sales tax revenues.
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