The Travel Trade unit of Explore Minnesota Tourism markets the state domestically and internationally as a travel destination to tour operators, group tour operators and travel agents. In addition, Travel Trade promotes coverage of Minnesota in travel trade and international media.The team attends trade shows, orchestrates sales missions, creates direct mailings and advertising, and hosts familiarization tours.
In the United States, Travel Trade works with tour operators from throughout the country to develop and expand Minnesota tour options. Explore Minnesota Tourism provides resources for travel planners to develop group tours, packaged travel and FIT travel programs, including the annual Group & Packaged Travel Planner magazine.
Our international program works to increase the number of international visitors to the state and to extend the length of their stay. Primary target markets for Minnesota's international activities are Canada, Mexico, German-speaking countries, the United Kingdom and Ireland, the Nordic countries, France, Japan and China.
This website offers planning assistance to expand business to Minnesota by travel professionals. Frequently requested information, such as event information, images, performance venues, group accommodations and suggested itineraries, are all provided. And links to other tourism organizations and to our staff make Minnesota tour planning easier than ever!