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Travel Trade
The Travel Trade Marketing Program of Explore Minnesota Tourism markets the State domestically and internationally, as a travel destination to tour operator, group tour and travel agent markets. In addition, Travel Trade promotes coverage of Minnesota in international and travel trade media.
Primary unit marketing techniques include trade show exhibits, sales calls and missions, direct mailings, advertising had hosting educational familiarization tours. Travel Trade promotes Minnesota's vacation, business and educational travel opportunities to reach travel trade target markets.
The United States program is designed to work with tour operators from throughout the country to develop and expand their Minnesota tour product, both in print and online formats. Explore Minnesota Tourism provides resources for travel planners to develop group tours, packaged travel and FIT travel programs.
The International program works to increase the number of international visitors to the state and to extend the length of their stay. The primary target markets for Minnesota's international activities are Canada, Mexico, German-speaking countries, the United Kingdom and Ireland, the Nordic countries, Japan and China.
This web site is designed to provide planning assistance to travel professionals to expand their business to Minnesota. Frequently requested information, such as top events, performance venues, group accommodations and suggested itineraries are all provided. In addition, links to other tourism organizations and to Explore Minnesota Tourism staff will make Minnesota tour planning easier than ever!