Tourism Economy in Minnesota

A couple bikers snap a selfie near Minnehaha Falls / Credit: Paul Vincent

High off the launch of Star of the North™, our award-winning and most ambitious campaign ever, we were happy to announce record-breaking visitation to Minnesota: 81.6 million visitors spent over $14.7 billion in our state. 

Our combined efforts resulted in over $806 million in incremental tax revenue for the state of Minnesota, or $1,031 in tax savings for each Minnesota household.

Promoting the State for Growth graphic
Minnesota Integrated Marketing Flyer
Minnesota Tourism Matters graphic
Minnesota Tourism Matters Suitcase
County Visitors Overview graphic
Minnesota Visitor Economy Impact
State Visitors Report graphic
Visitor Economic Impact
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Minnesota County Economic Impact
L&H County Overview graphic
MN Leisure and Hospitality Overview