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Your True North isn't a place, it's a feeling

It's the jolt on your line when a walleye strikes the lure, or the thrill of canoeing into the Boundary Waters for a week of wilderness adventures. It's the hit of adrenaline you get mountain biking through a former iron ore mine, or the exhilaration of hitting the perfect drive.

Minnesota invites you to discover something new in the world and in yourself. Somewhere that still feels wild and pure, where your story can flow like the Mississippi River and shine like the northern lights. No matter which route you take, they can all lead to your True North. And it's only in Minnesota.

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