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Media Advisory
State of Minnesota

Media Contact(s):

Amy Barrett, Explore Minnesota
O: 612-380-9686 // [email protected]

Meredith Kessler, Weber Shandwick
O: 651-308-6224 // [email protected]

2023 Explore Minnesota Tourism Conference


Explore Minnesota Executive Director Lauren Bennett McGinty will welcome travel and tourism industry leaders from across the state, share the agency’s 2022 highlights and state of the industry, and look ahead to 2023 with campaign sneak peeks and TourismMatters updates.


Tuesday, Feb. 28
9:00 – 10:00 a.m.


  • Lauren Bennett McGinty, Executive Director, Explore Minnesota
  • Additional keynote speakers:
    • Greg DeShields (Executive Director, Tourism Diversity Matters)
    • Katie Goodman (award-winning author & comedian)
    • Ann Bancroft (polar explorer).
  • Hundreds of representatives from Minnesota convention and visitors bureaus and tourism organizations; hotels, resorts and campgrounds; and a variety of attractions


Double Tree by Hilton Bloomington - Minneapolis South
7800 Normandale Boulevard, Bloomington, MN 55439

*Attending media are required to check-in at conference registration desk


At approximately 9 a.m., Explore Minnesota Executive Director Lauren Bennett McGinty will make opening remarks, after which she will be available for interviews.


  • Media/camera setup time: 8:30 to 8:45 a.m.
  • For more details about the Explore Minnesota Tourism Conference, visit Session recordings will be posted here after the conference.