Media // News Releases // Press Release

For Immediate Release
State of Minnesota

Media Contact(s):

Chris Morgan, Communications and Media Relations
// C: 612-489-4331 // [email protected]

Explore Minnesota's First-Ever Popup Shop Launches

ST. PAUL, Minn. (Nov 6, 2023) — Minnesota fans now have a new supplier for MN-centric merch. For a limited duration Explore Minnesota is launching its first-ever popup shop now through November 27, 2023. See what's available by visiting

"Being the Land of 10,000 Lakes (11,842 to be precise), there's ten thousand and one ways to highlight Minnesota's resources and attractions," says Lauren Bennett McGinty, director of Explore Minnesota. Many of the products are apparel such as hoodies, shirts, hats and are available just in time for the holidays. All products purchased through the site will arrive mid-December.

Explore Minnesota's goal in launching a popup shop is to promote the unique aspects of the State and reward Minnesota lovers with some fun products. A portion of profits will go back into the mission of supporting Minnesota's economy and promoting sustainable travel by welcoming all to experience our diverse cultures and destinations through innovative marketing, industry partnerships and unique storytelling. POPUP shop is now available through Nov 27:


About Explore Minnesota
Explore Minnesota leads Minnesota's travel industry by collaborating with partners and stakeholders to market the state for the economic benefit of all Minnesotans. Tourism, a key sector of the state's economy, in 2019 generated $1.1 billion in state sales tax on $16.6 billion in leisure and hospitality sales and employing nearly 276,000 workers in Minnesota's leisure and hospitality businesses.