What's New at Mall of America

By Caitlin Hannah

Mall of America exterior Bloomington

Mall of America has always been big, and it's not done growing. The famous mall, home to more than 520 stores, 50 restaurants, a theme park and an aquarium, continues to add trendy shops, exciting entertainment options, restaurants and big events that bring 40 million visits through its doors each year.

Big Attractions

CMX Market Cinema is the first of its kind in the country. The high-end movie theater offers plush, reserved seating in 13 theaters, and an upscale market that offers everything from made-to-order burgers and gourmet popcorn to a full bar with specialty cocktails and fine wines.

nickelodeon universe.jpg
Nickelodeon Universe is Minnesota's only year-round amusement park

MOA’s popular indoor theme park, Nickelodeon Universe, is home to 27 attractions and counting. Some of the newest include the Bubble Guppies Guppy Bubbler, the longest indoor zip line in the country, and a nightly light show. Opened in fall 2018, the new Paw Patrol attraction recreates the animated world from the wildly popular TV show.

Adjacent to Nickelodeon Universe, FlyOver America simulates soaring over national landmarks. The seats move and swing gently, creating a sense of flying. The immersive experience features wind, mist and scents to enhance the images on the screen. Next to FlyOver, the 5D Extreme Attraction gives riders the choice between a wild ride through a mystery mine, or a trip underwater with prehistoric beasts.

On the mall's fourth floor, Smaaash features a multi-level go-karting track, virtual reality games, sports simulators, and a dining area serving locally sourced food and drinks. XD Ride is another new, immersive experience.

Save the galaxy at Star Wars: Secrets of the Empire at The Void, a state-of-the art experience that combines VR technology, physical stages and multi-sensory effects, including touch and smell located on Level 3, North. This award-winning experience is the first location in the Midwest and will feature rotating themed virtual reality experiences.

At Sea Life Minnesota Aquarium, the newest exhibit takes visitors into the rainforest for face-to-face interaction with cockroaches, piranhas, crocodiles, snakes and other creepy critters. Another family favorite, Crayola Experience offers kids 25 hands-on activities like naming and wrapping their own crayons, as well as a massive retail store.

Big Hotels

JW Marriott Mall of America
JW Marriott has direct access to the mall via skyway

The 14-story, 342-room JW Marriott is Mall of America’s second on-site hotel (the other is Radisson Blu). The hotel features a full-service restaurant and bar, fitness center, pool and meeting space, as well as direct access to the mall. Several other hotels in the area offer shuttle service to the mall, including the new Great Wolf Lodge.

Big Stores

Three big brands recently opened up shop on the mall's north side: a two-story Zara, a flagship Anthropologie store, and Minnesota's first Toms location, offering shoes, eyewear, apparel and other accessories. Other newcomers include the Crochet Store, a new H&M, Walgreens, Morphe Cosmetics and SJP by Sarah Jessica Parker.

In addition to the country's biggest chains, the mall also features many local merchants. Of particular note is Fourpost, a collection of more than two-dozen local brands selling everything from apparel to furniture to food, all in one immersive space.

Big Eats

Shake Shack burger and fries at Mall of America
Shake Shack is one of the mall's most popular new eateries.

Culinary on North, an upscale food court on level three, features a dozen fast-casual restaurants, with food served on actual plates with silverware. Diners can dig into gourmet grilled cheese at Melt Shop, Indian-style burritos at Hot Indian Foods, and burgers and milkshakes at Shake Shack. Bring your taste buds on a trip to Flavortown when Guy Fieri's Chicken Guy! fast-casual restaurant opens in early 2020. Other new eateries include Wahlburgers, Carlo’s Bakery (of “Cake Boss” fame), and Wonders Ice Cream.

Big Services

To assist shoppers navigating the mall or connecting to social networks, the mall offers free Wi-Fi throughout the building, a mobile app and interactive digital directories in 10 languages. Valet parking, formerly available at Nordstrom and the Radisson Blu, now includes the option for shoppers to drop their car off on one side of the building and pick it up on another. Park Assist shows shoppers where there are open parking spots, and a new transit center is slated to open in 2019.

Families with kids on the autism spectrum can rest assured they'll be well taken care of thanks to the mall's new designation as a Certified Autism Center, with sensory guides available for each ride at Nickelodeon Universe.

Find more things to do in the Minneapolis-St. Paul area, go on a Twin Cities mall crawl, or find places to shop across Minnesota.