Welcome to the Explore Minnesota Tourism Industry website!
Explore Minnesota welcomes you to the Industry website, built especially for and about the businesses and organizations that make tourism an $11.9 billion industry in the state, employing nearly 240,000 people in 2011 – up from $11.3 billion and 235,000 jobs in 2010.
For a snapshot of the 2013 annual travel and tourism economic impact highlights for the state of Minnesota, tourism regions, and counties follow the link below.
2013 Tourism and the Economy Brochure, featuring 2011 state sales tax and jobs data
This website is the go-to place to learn about ways that you can get involved in tourism promotion and marketing opportunities or dig into a wealth of research and reports on things that explain the impact of tourism on the economy, along with trends and facts and figures. We will keep this site up-to-date with training opportunities, and timely information on issues that may affect you.
Be sure to check out the Featured Programs page, where we will post the most relevant, timely items that may be of interest to you.
If you have an upcoming conference or industry event that could be of interest to this audience, or if you have a question or comment for Explore Minnesota Tourism please contact us.
Explore Minnesota Spring/Summer 2013 TV Ad Campaign
Explore Minnesota has launched an all new 2013 television advertising campaign. The spots feature a variety of MORE things to see and do throughout Minnesota. More to Catch, More to Spin, More to Hold, More to Rock, More to Try, More to Share...More to Explore in Minnesota.
To view all of the fifteen and thirty second spots, check out the 2013 Explore Minnesota Ad Campaign playlist on our YouTube channel.
We welcome and encourage you to share these videos with your friends, on your website, your You Tube channel, or in the media. Help spread the word on how much MORE there is to do in Minnesota!
Explore Minnesota Tourism has produced a new 3-minute video highlighting the value and economic impact of tourism in Minnesota.
The video represents many different sectors of the tourism industry and geographic areas of the state, and helps demonstrate the significant direct and indirect contributions that tourism makes through jobs, revenue and quality of life.
We welcome and encourage you to share this video on your website, You Tube channel, in the media, conferences and presentations, with elected public officials, and any other way that it can help spread the word about the importance of tourism in Minnesota.
Explore Minnesota Tourism Advertising Achieves Strong Return on Investment
Explore Minnesota Tourism's (EMT) spring/summer 2012 advertising campaign was recently evaluated to estimate its return on investment, including economic impacts associated with the incremental travel and traveler spending that were generated by the advertising campaign. Among other findings, the study determined that every $1 invested in EMT marketing returned $84 in traveler spending, $8 in state and local tax revenue and $22 in income. In addition, every $1,000 invested created 1.01 Minnesota jobs.
2013 Explore Minnesota Marketing Opportunities
Explore Minnesota programs offer marketing opportunities for tourism destinations and businesses. Check out the many opportunities available through Explore Minnesota Tourism.
