Oktoberfest

Dates

About

Experience an authentic Bavarian celebration at Schell’s Oktoberfest in New Ulm. Held on the scenic brewery grounds at the historic August Schell Brewing Company, this festive event features live German bands, traditional Bavarian food, craft beer, and lively entertainment throughout the day. Guests can enjoy polka music, dancing, stein-holding competitions, and classic Oktoberfest games while relaxing under the big tent or exploring the beautiful brewery grounds. Known for its welcoming atmosphere and strong German heritage traditions, Schell’s Oktoberfest is a favorite fall gathering for visitors from across the region. While visiting for the celebration, explore New Ulm’s historic downtown, scenic parks, and unique local shops.