A Magical Pop-Up Experience

Experience the magic of travel with this free, one-of-a-kind immersive event, coming to a city near you.


June 25, 11 a.m.–7 p.m.

June 26, 11 a.m.–6 p.m.

PrideFest | Downtown St. Louis 

See map of location


July 2-3, 11 a.m.–7 p.m.

Maggie Daley Park | Chicago

See map of location

Paddle through pristine waters, dine under the starry night sky, bike through enchanted forests and lose yourself in your favorite songs in a spot that’s as iconic as it is enchanting. From our lakes and rivers to the second-to-none arts, culture and culinary scene, Minnesota holds magic for everyone. And this one-of-a-kind pop-up event is your chance to experience some of it. 

Explore the Magic of Minnesota

To be entered to win these amazing prizes, you must visit the pop-up experience in-person and complete the entry form available at each location. See the complete sweepstakes rules here

Megan and Steve on the Bobsled trail in Cuyuna

Megan and Steve take on the flowing Bobsled trail in Cuyuna / Pinkbike

Shred the Red in Central Minnesota

Migratory birds aren’t the only ones flocking to Central Minnesota. Beyond its array of protected nature reserves, the area is known for world-class golfing, dazzling flower gardens, incredible fall hiking and some of the Upper Midwest’s most exhilarating mountain biking trails.

Dark skies over the Boundary Waters Canoe Area Wilderness

Dark skies over the BWCA / Paul Vincent

Scan the Dark Skies Over Northeast Minnesota

Traveling to Northeast Minnesota is like plunging into the pages of a beloved storybook. Expect wild beauty around every corner, from the thundering waterfalls and soaring cliffs in the state parks sprinkled along Lake Superior to the pristine wilderness that runs along the Canadian border. And did we mention the Dark Skies that shine above the Boundary Waters and Voyageurs National Park?

Family at Mall of America, Bloomington

Mall of America, Bloomington / Ryan Taylor

Feel the Big-City Buzz in the Twin Cities

With its glittering skyline, scores of manicured trails and greenspaces, world-class theater and concert venues, megalithic mall, and restaurants repping nearly every cuisine under the sun, there isn’t much Minneapolis and St. Paul lack.

Niagara Cave in Harmony, Minnesota

Niagara Cave / Ryan Taylor

Head Underground in Southern Minnesota

Say the words "Southern Minnesota," and a wide-open prairie — or perhaps the SPAM Museum — probably springs to mind. But this part of the state also possesses awe-inspiring caves, majestic river valleys and national monuments rich in Dakota history.

A family crossing a log bridge in Itasca State Park, Headwaters of the Mississippi River

Itasca State Park, Headwaters of the Mississippi River / Kvidt Creative

Walk Along the Headwaters in Northwestern Minnesota

Home to some of the state’s largest lakes, fairytale forests and the headwaters of the Mississippi, the northwestern corner of Minnesota is a playground for outdoor adventurers.

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