Weihnachts Markt – New Ulm Holiday Market

Dates

The dates for this event have passed. No future dates are available at this time.

About

Kick off the holiday season in true German style at the inaugural Weihnachts Markt: New Ulm Holiday Market! This brand-new event is being planned by the Downtown Action Team, a committee of the Heart of New Ulm, the New Ulm Area Chamber of Commerce, and the City of New Ulm.

Taking place in German Park on the same day as New Ulm’s 37th Annual Parade of Lights, this outdoor event will feature live reindeer, shopping, music, food, and family fun all afternoon – concluding with the Official Lighting of New Ulm’s 40-foot Upside-Down Christmas Tree at 5:00 PM.

Make a day of it! Spend the afternoon exploring New Ulm's beautifully decorated downtown - our locally owned shops will be open and ready to welcome Black Friday shoppers! Several restaurants are located just blocks from German Park, perfect for warming up between activities.

Event Highlights

Vendor Market (12–5 PM)
Browse a festive outdoor market featuring local vendors, handmade gifts, and holiday cheer.

Food Trucks & Tasty Treats (11 AM–5 PM)
Treat yourself to something delicious from our food vendors along German Street
Holiday Fun All Afternoon

• Christmas trees decorated by local businesses & organizations (trees will stay on display through the holiday season - see below for more information)
• Fire pits and s’mores station
• Photo opportunities throughout the park
• Live entertainment, including music, choirs, carolers, and New Ulm’s own Narren

Live Reindeer (2–4 PM)
Get up close and personal with real reindeer – a magical experience for the whole family!

Upside-Down Christmas Tree Lighting (5 PM)
Don’t miss the official lighting of New Ulm’s famous 40-foot Upside-Down Christmas Tree with Mayor Kathleen Backer. The Upside-Down Tree, a German tradition that dates back to the Middle Ages, made its debut in New Ulm last year, hanging from a crane near the Hermann Monument. The tree drew national attention, with features in Forbes Magazine, Fox 9 News, and more. This year, it will shine in German Park throughout the holiday season! Click here to read more about the 2024 Upside-Down Tree.

Parade of Lights (6 PM)
Head just a block away to experience New Ulm’s annual lighted parade, which draws thousands of spectators each year.