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Media Advisory
State of Minnesota

Media Contact(s):

Chris Morgan, Explore Minnesota
O: 612-489-4331 // [email protected]

2024 Tourism Conference

Lauren Bennett McGinty will welcome over 500 travel and tourism industry leaders from across the state to Explore Minnesota's 2024 Tourism Conference. She will present the state of the industry address including Explore Minnesota's work, new Outdoor Recreation and Explore Minnesota for Business divisions, and share the first look at the highly-anticipated Minnesota state marketing campaign, "Star of the North".


Tuesday, Feb. 27
9:00 – 10:00 a.m. CST

Lauren Bennett McGinty, Executive Director, Explore Minnesota  

Mayo Civic Center - Main Ballroom
30 Civic Center Dr. SE, Rochester, MN 55904 

9 a.m.: Explore Minnesota Executive Director Lauren Bennett McGinty state of the industry
10:00 a.m.: Lauren Bennett McGinty available for interviews 


  • Attending media please check-in at conference registration desk 
  • Media/camera setup time: 8:30 to 8:45 a.m.
  • For more details about the Explore Minnesota Tourism Conference, visit