2025 Explore Minnesota Tourism Conference

WHAT 

Lauren Bennett McGinty will welcome over 500 travel and tourism industry leaders from across the state to Explore Minnesota's 2025 Tourism Conference. She will present a state of the industry address, including Explore Minnesota's work, as well as progress made by the agency’s divisions including Explore Minnesota for Business, the Outdoor Recreation Industry Partnership and Explore Minnesota Film. Bennett McGinty will also share results from Explore Minnesota’s largest-ever Minnesota state marketing campaign, Star of the North™, which launched last year. 

WHEN 

Tuesday, Feb. 18 

12:50 – 1:15 pm CST 

WHO 

Lauren Bennett McGinty, Executive Director, Explore Minnesota   

WHERE  

Minneapolis Convention Center – Ballroom A 

1301 2nd Ave S, Minneapolis, MN 55404 

MEDIA OPPORTUNITIES  

• 12:30 p.m. Minneapolis Mayor Jacob Frey gives remarks 

• 12:50 p.m. Explore Minnesota Executive Director Lauren Bennett McGinty state of the industry 

• 1:30 p.m. Lauren Bennett McGinty available for interviews  

MEDIA NOTES 

• Attending media please check-in at conference registration desk  

• Media/camera setup time: 12:30 to 12:50 a.m. 

• For more details about the Explore Minnesota Tourism Conference, visit exploreminnesota.com/conference