About

Primrose Boutique currently is a lifestyle boutique with a sweet midwest style.

I thrive on meeting new women and I thrive even more knowing I’ve helped make a difference in how a woman feels about her style and appearance. After all, when you look good, you feel good and when you feel good, you can conquer the world.

To dress prim, or primly is to never leave the house without feeling put together. Now see, everyone’s definition of “put together” is entirely different and at Primrose Boutique, all are welcome no matter the style! Rose is my maiden name and it means love and loyalty – all of which I strive to live by each day. I hope you find a little piece of love in each piece you find and continue to spread love and loyalty each and every day. Oh, and be kind. Always.

Emma J. Whitcomb

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