About
Schell's is the second oldest family-owned brewery in the country. While microbreweries and beer trends have come and gone, we’ve been right here, tirelessly brewing fine lagers and ales for all to enjoy. Visit our brewery grounds and see deer, roaming peacocks, beautiful gardens, and enjoy a beer in the Biergarten during the summer season. We've got a lot of stories to share and we believe the best ones are shared over a beer, come join us for one!
Hours & Dates
Year-Round
- Monday: 11:00am - 5:00pm
- Tuesday: 11:00am - 5:00pm
- Wednesday: 11:00am - 5:00pm
- Thursday: 11:00am - 6:00pm
- Friday: 11:00am - 8:00pm
- Saturday: 11:00am - 8:00pm
- Sunday: 11:00am - 5:00pm
Rates
- Brewery Tour Ticket (ages 13 and older): $10.00
Tour cost: $10.00 – children 12 & under free. Tours are sold on a first-come, first-served basis the day of the tour. We do not take reservations for tours.
More Information
Green Practices
- Waste reduction/reuse/recycling
- Water conservation/wastewater management plan
Attraction Attributes
- Accessible to disabled
- Can accommodate groups of 45 or more
Meetings & Conferences
- Banquet facilities maximum capacity: 100
- Facility accommodates meetings for 30 or more
- Meeting/convention facilities maximum capacity: 100
- Number of meeting rooms: 3
- Meetings web page
Reviews
Based on 376 reviews
Wasn’t really impressed with the tour. Our guide talked while we stood for a half an hour and listened. Was very informative but I feel he could have walked us around the first room while he spoke...
—
kholmen0519,
September 6, 2022
Tour was fantastic! Our tour guide Wendi was truly wonderful. Easy to understand, engaging, funny and interesting. She adapted her tour to her audience, paid special attention to the younger...
—
X9258SUleeh,
August 11, 2022
What a wonderful tour! Henry was great and told us so many interesting facts! The beer was delicious. The museum and all the photos were so interesting. Julie and Connor were so welcoming. The beer...
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Marian334,
June 23, 2022
The grounds and buildings were outstanding! The tour was well worth the time and the $10 it cost. The beer tasting was a lot of fun. We will do it again when we get back to the New Ulm area.
—
John N,
October 26, 2021
We wanted to go out to see leaves and a friend said we should drive to New Ulm. I know of one thing in New Ulm: Beer! This brewery tour was cool and it was fun and informative. The tour guide was...
—
Princerman,
October 24, 2021
What's Nearby
Mentioned In
Lake of the Woods Brewing in Warroad / Andrew Fisher
Polar Fest in Detroit Lakes / Paul Vincent
Schell's Brewery, New Ulm / Carolyn Marti Smith
Schmidt's Meat Market in Nicollet
Grand Rounds Brewing Company & Restaurant in Rochester
Grab a stein and say Prost! to New Ulm Oktoberfest
Tee off at Superior National Golf Course in northeast Minnesota / Wander the Map
Fall biking in the Minnesota River Valley
Minnesota-grown apples from Aamondt's Apple Farm / Samantha Polski
Grand Rounds Brewing Company & Restaurant in Rochester
Marvel at the replica stave church at Moorhead's Hjemkomst Museum / Neil Jordheim, courtesy HCSCC
Andrew Zimmern shows off his Red Wing Boots
Sunset fishing in Grand Marais / Amy Minnick