About Us

Vision 

Position Minnesota as the best state for travel, quality of life and economic opportunity. 

Mission

We sustainably grow Minnesota's economy by welcoming all through innovative and inclusive marketing, storytelling and industry partnerships.  

Position

We lead Minnesota's growth by fostering collaboration and marketing the state for the economic benefit of all Minnesotans.  

Values

Teamwork. We collaborate, harnessing unique talents and strengths, to share the workload and trust each other to deliver the best results. 

Creativity. We challenge the status quo, find innovative ways to solve problems and use our talents for the benefit of Minnesota's visitor economy.  

Agility. We remove roadblocks and respond quickly to new opportunities; we are nimble and dynamic.  

Inclusivity. We welcome all, respect individuality, treat each other with dignity and seek to ensure a safe, inclusive and equitable environment at Explore Minnesota  

Strategic Imperatives

• Grow Minnesota's economy 

• Advance and champion welcoming experiences for all  

• Foster state stewardship  

• Provide industry leadership and maximize partner collaboration  

• Ensure organizational excellence