Marketing
As the state’s promotional agency, Explore Minnesota drives awareness for what makes Minnesota the Star of the North™ and a top state to visit, live, work and do business. Our regional, national and international marketing campaigns inspire and encourage exploration of our great state.
Our Current Campaign:
Star of the North™
Star of the North™ answers a question for potential travelers and future residents: “What can I be a part of in Minnesota?”
Launched in March 2024, the campaign is the agency’s most ambitious marketing campaign yet. Beyond promoting Minnesota as a top travel destination, the campaign showcases the state’s unmatched quality of life and economic opportunity for workers and businesses.
Using unscripted, documentary-style assets, Explore Minnesota showcases travelers and new residents engaging with the places and people that make Minnesota rich with character and optimism. Additional efforts demonstrate why Minnesota is a top state for business growth and expansion.
We share updates about our campaigns in our Explore Minnesota Industry News newsletter. Subscribe to stay in the loop.
Our industry partners are a critical part of amplifying why Minnesota is a top place to visit, live, work and do business. Use the following resources to join the Explore Minnesota team in sharing how our state is the Star of the North™.
More resources from Explore Minnesota are available here.
Marketing Minnesota's Growth
The Star of the North™ tourism campaign uses unscripted, documentary-style videos and advertisements to promote an authentic, optimistic Minnesota message. No matter the season or activity, our efforts show what travelers can be a part of in Minnesota.
Read More about Tourism
Minnesota is one of the best places in the nation to live and work. An extension of the state’s Star of the North™ tourism campaign, Explore Minnesota’s livability and workforce retention and attraction marketing shares why. By highlighting stories from real Minnesotans, we’re showing why Minnesota should be your next move.
Read More about Workforce Retention & Attraction
Minnesota is a state of problem-solvers, innovators and legacy-makers. In partnership with the Minnesota Department of Employment and Economic Development, Explore Minnesota is highlighting the state’s opportunity for business development, expansion and relocation.
Read More about Business Attraction
Minnesota is the land of 10,000 lakes and 10,000 unique filming locations. From the state’s robust production resources (production sites, camera-ready communities, and more) to a $90 million film production tax credit program, Explore Minnesota Film showcases why filmmakers should make their next movie in Minnesota.
Read More about FilmSocial Media
Explore Minnesota is active on major social media channels, including Facebook, Instagram, LinkedIn, Threads, TikTok, and YouTube.
Destinations and businesses are encouraged to interact with Explore Minnesota using our popular hashtag, #OnlyinMN, which has over 1 million uses and counting.
Subscribe to our weekly Industry News newsletter for additional opportunities to participate in our social media marketing efforts on such major channels as:
Public & Media Relations
Feel free to contact us for any additional information or assistance regarding public relations, or click the button below to access our Media Room.
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