Explore Minnesota Industry
Welcome to Explore Minnesota’s tourism industry site, created to support and elevate tourism communities and tourism-related businesses across the state.
Here you'll find marketing toolkits, grant opportunities, industry news, and a wealth of research — from advertising effectiveness to brand reputation studies — to help you attract and serve travelers better.
Whether you’re a small-town attraction or a regional CVB, our platform equips you with the insights and partnerships needed to connect with travelers and strengthen Minnesota’s tourism landscape.
2027 Explore Minnesota Tourism Conference
The Explore Minnesota Tourism Conference is the annual learning opportunity designed specifically for the Minnesota tourism industry. This premier educational event includes national keynote speakers, topical breakout sessions, networking and plenty of fresh and actionable ideas.
Jan. 27-28, 2027 | Saint Paul RiverCentre
